Much like life, website development should be quick and painless. As Truvy Jones from Steel Magnolias, once said:
Everyday Shuffle Marketing is here to prove Truvy Jones wrong by keeping you and your business website ahead of the game. When we are approached by a potential client, the first thing we do is take a look at their old website and rate it based on 12 variables. This post is to share 5 of those variables with you.
– Every person over the age of 20
When scanning your business website to determine if you are in need of a revamp, start simple. Yes the content exists, but can you get to it? If you click a link and end up on an error page like the one above: something is wrong! Do not panic, we are writing about this because we fix problems like this. If you want a website revamp and you are nodding right now, sign up for a free website consultation on our blah blah blah. Now imagine if that link I just threw at you took you to an error page and not to our beautiful consultation scheduling page. Would you trust my ability to build your website? Would you trust me at all? Would you forget that I exist and exit out of your browser? I know I would. Broken links are like broken highways, they cause damage and waste time. Another brilliant example of a clever 404 page can be found on the Utah State Universitywebsite.
If you have changed your business location or telephone number from what appears on your site, you may be losing out on visits, calls, and emails. We have seen this in a large percentage of our clients and many of them were completely unaware that potential customers were reaching out for business and receiving ‘this phone number is no longer available’ messages. We also suggest that a map is available on your site to direct customers to your location or area of service. Convenience is key.
The only comments your customer should be making about your website are the following:
“I love your website! Where can I get one of my own?” (Answer is Everyday Shuffle Marketing)
“I found your business through your website and I am calling to buy your [insert service or product here]”
You should Never have to show a customer how to use your website. Godaddy makes a large percentage of its profits on choosing to ignore and monetize off of this very issue, but you do not want to be like Godaddy. You want to be simple, honest, and professional. Right? Many people like sudoku puzzles and mazes, but this does not mean they want to be forced to complete one just to reach your products or services.
In the past, designers could charge for small changes to be made because the process of doing so was mystified and confusing to their clients. Today, content updates for your website can be as easy as logging into your website and clicking on the page you want to change. Beep-Boop-Boop-Done. Everyday Shuffle Marketing utilizes systems to make this part painless. We also offer 3 free content updates per month for our monthly plan clients to save them time and keep them moving forward.
When you receive your shiny new business website, the first thing you will want to do is show your friends and family. You are excited, they are thrilled. They pull out their phone and ask you for your URL… Do you want them to look through your site with ease and excitement or do you want to spend the next 45 seconds explaining to them that you do not want to target customers that make decisions when away from a computer? The fix to this is simple: When talking to your designer, tell them you want your site to be mobile friendly.
Surveys states that 31 percent of cell Internet users say they mostly use their mobile Internet, rather than a computer. According to W3Techs, 19.9% of all the websites use Flash and the number is steadily nosediving each month.
So there we have it. Five ways to know if your business needs a website revamp. We check about thirty things when analyzing a website, but we do not want to share all of our company secrets across the internet. If you are unsure if it is time for you to upgrade to a new business website, Schedule Your Free Website Consultation. Yes, it is free and you do not have to subscribe to anything to get it. We will give you an honest evaluation of your current website and provide you with the information you need to find the online success that you deserve. Thanks for reading, Shuffle on.